Demonstration — fictional agents and figures

Your agent proposals

Beech Road, M21 9XX · 4-bed semi-detached house

4 of 8 invited agents have responded · deadline in 31h
Judge the whole proposition, not just the fee. The lowest fee may not get you the best price — compare pricing evidence, marketing and local expertise too.
HM

Halstead & Moor

Didsbury branch

Sole-agency fee

1.2% inc. VAT≈ £6,900 at £575k

Asking price advice

£565,000 – £585,000

Their pitch

“We know Beech Road well and have family buyers waiting. We'd price realistically and create competition from day one.”

Sole-agency proposal

1.2% inc. VAT

  • 1.0% + VAT, no sale no fee
  • Illustrative cost ≈ £6,900 inc. VAT at £575k
  • 12 weeks sole agency
  • 2 weeks' notice
  • Other charges: None

Multi-agency proposal

1.8% inc. VAT

  • 1.5% + VAT, no sale no fee
  • Illustrative cost ≈ £10,350 inc. VAT at £575k
  • 8 weeks multi-agency
  • 2 weeks' notice
  • Other charges: None

Marketing strategy

Two-week pre-launch to our registered buyers, then a Saturday open-house launch with a printed brochure.

Portals

Rightmove Premium · Zoopla · OnTheMarket

Photography & media

Professional photography · Floorplan · Video walkthrough

Local expertise

Sold 14 homes within half a mile in the last 18 months (fictional).

Buyer demand

38 registered buyers seeking 4-bed homes in M21 (fictional).

Comparable sales

  • £578,000

    Elm Road, Didsbury (4-bed semi) · Mar 2026

  • £569,500

    Cavendish Road, Chorlton (4-bed semi) · Jan 2026

Attachments (demo — sample documents only)

  • Terms of business (sample).pdfAgency terms · 182 KB
  • Comparable sales — Chorlton Q3.pdfComparables · 240 KB
  • Marketing brochure 2026.pdfBrochure · 1.4 MB

Files are illustrative metadata in this prototype — no documents are uploaded or downloaded.

RH

Ridgeway Homes

Chorlton branch

Sole-agency fee

1.08% inc. VAT≈ £6,210 at £575k

Asking price advice

£550,000 – £575,000
MP

Marbury Property

Manchester City Centre

Sole-agency fee

£5,400 inc. VAT≈ £5,400 at £575k

Asking price advice

£575,000 – £600,000
BC

Brookfield & Co

Wilmslow

Sole-agency fee

1.44% inc. VAT≈ £8,280 at £575k

Asking price advice

£570,000 – £590,000

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