4 of 8 invited agents have responded · deadline in 31h
Judge the whole proposition, not just the fee. The lowest fee may not get you the best price — compare pricing evidence, marketing and local expertise too.
HM
Halstead & Moor
Didsbury branch
Sole-agency fee
1.2% inc. VAT≈ £6,900 at £575k
Asking price advice
£565,000 – £585,000
Their pitch
“We know Beech Road well and have family buyers waiting. We'd price realistically and create competition from day one.”
Sole-agency proposal
1.2% inc. VAT
1.0% + VAT, no sale no fee
Illustrative cost ≈ £6,900 inc. VAT at £575k
12 weeks sole agency
2 weeks' notice
Other charges: None
Multi-agency proposal
1.8% inc. VAT
1.5% + VAT, no sale no fee
Illustrative cost ≈ £10,350 inc. VAT at £575k
8 weeks multi-agency
2 weeks' notice
Other charges: None
Marketing strategy
Two-week pre-launch to our registered buyers, then a Saturday open-house launch with a printed brochure.
Portals
Rightmove Premium · Zoopla · OnTheMarket
Photography & media
Professional photography · Floorplan · Video walkthrough
Local expertise
Sold 14 homes within half a mile in the last 18 months (fictional).
Buyer demand
38 registered buyers seeking 4-bed homes in M21 (fictional).
Comparable sales
£578,000
Elm Road, Didsbury (4-bed semi) · Mar 2026
£569,500
Cavendish Road, Chorlton (4-bed semi) · Jan 2026
Attachments (demo — sample documents only)
Terms of business (sample).pdfAgency terms · 182 KB